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Microsoft Tag and Allure Magazine, one of the best 2D barcode campaigns!

clip_image002Microsoft Tag and Allure magazine recently concluded an astounding that resulted in 444,572 Tag scans. This is the largest Microsoft Tag campaign to date and a significant increase in scans compared to other 2D barcode campaigns. JAGTAG was previously considered to have the biggest 2D barcode campaign with 100,000 scans during a Sports Illustrated campaign earlier this year.

Microsoft Tag is a new kind of customizable 2D barcode that can be displayed anywhere and connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. They can be black and white or color, and customized with a logo, product image or other design. Tags are scanned using the free downloadable Microsoft Tag Reader on your smartphone.


In past years, Allure used their website as the entry point for their annual giveaway, but this year Allure added Microsoft Tag to the mix. The August issue included 39 Microsoft Tags that allowed readers to enter any one of the 159 giveaways of beauty products worth $725,000.



Try Microsoft Tag

· You can link virtually anything in the real world to a Microsoft Tag and change the content associated with that Tag at any point.

  • Click here to view a short video that explains how Tag works.
  • Try creating your own Tag here.

If any questions related to Tag: Twitter @microsofttag

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