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October 26 2010

Microsoft Tag secures lead as the preferred 2-D barcode solution for publishers

The 2D Barcode industry is increasing on full speed mode. You can notice more and more implementations of 2D Barcode campaigns in the publishing industry, the latest example with Allure. Microsoft Tag is now the leader is this industry. The numbers below speak by themselves: 

  • 1 billion Tags have been printed in the past four months, bringing the total to
    2 billion Tags printed since its January 2009 launch.
  • The number of Tag users per month increased three fold in the first quarter since emerging from beta in May; the number of Tags scanned per month increased four fold during the same time period.
  • To date, more than 100,000 Tag accounts have been set up to add interactive digital experiences to brand advertising and marketing campaigns.
  • Since August, Tag has been used in more than 100 million magazine issues.
  • In the largest known barcode campaign to date, Allure had 450,000 scans, using Microsoft Tag for its annual Free Stuff Giveaway issue in August

The full press release on the Microsoft website.

Create your own Tag for free here.

October 19 2010

Microsoft Tag and Allure Magazine, one of the best 2D barcode campaigns!

clip_image002Microsoft Tag and Allure magazine recently concluded an astounding that resulted in 444,572 Tag scans. This is the largest Microsoft Tag campaign to date and a significant increase in scans compared to other 2D barcode campaigns. JAGTAG was previously considered to have the biggest 2D barcode campaign with 100,000 scans during a Sports Illustrated campaign earlier this year.

Microsoft Tag is a new kind of customizable 2D barcode that can be displayed anywhere and connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. They can be black and white or color, and customized with a logo, product image or other design. Tags are scanned using the free downloadable Microsoft Tag Reader on your smartphone.


In past years, Allure used their website as the entry point for their annual giveaway, but this year Allure added Microsoft Tag to the mix. The August issue included 39 Microsoft Tags that allowed readers to enter any one of the 159 giveaways of beauty products worth $725,000.



Try Microsoft Tag

· You can link virtually anything in the real world to a Microsoft Tag and change the content associated with that Tag at any point.

  • Click here to view a short video that explains how Tag works.
  • Try creating your own Tag here.

If any questions related to Tag: Twitter @microsofttag

August 31 2010

New Microsoft Tag Video

I’ve been working now for almost two years on Microsoft Tag. If you’ve never heard about this cool product, have a look to the video that will give you a quick overview of its potential:

Also a cool feature of Microsoft Tag is the custom Tag. You can design a Tag with your logo or a picture as a background. Below one example for R. Scoble that took me 30 seconds to create. If you want to create your own it’s free and pretty fast:

Benjamin Gauthey and Microsoft Tag

If you have any questions regarding Tag, feel free to ping us on Twitter or Facebook.

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